Pimp My Salad is Bangkok’s hottest new salad bar with a simple philosophy: healthy eating doesn’t have to be bland. With limitless tasty ingredients to choose from and an impressive selection of healthy desserts, smoothies, and coffee drinks, this fast-casual and trendy establishment is offering next-level healthy eating.
"the visual approach will adapt a set of stickers as a visual identity, designed in a fun and playful way, iconic to be remembered and comes with a strong message. The visual will be using the two main colors of the brand in order to elevate and strengthen their identity. The content of the visual itself will not only to promote the products but also to approach the audience in more emotional aspect such as giving a strong motivation quote to change their day and lifestyle, making the audience to always remember the brand.
These stickers would also be applied to many media platforms as part of strengthening their brand existence."
"the visual approach will adapt a set of strong typography combined with photography
and also the existing stickers as a visual identity. The flexibility on how the stickers
could be used makes the visual more fun and playful, making it pop along with
strong - eyecatching messages."
